![]() ![]() For How Long Do I Need to Run my Pinterest Ad Campaign?įor consideration campaigns, take your usual time to conversion and double it. With $50/day you have a little more wiggle room, but don’t spread it too thin across many campaigns and ad groups. Split that across campaigns and ad groups, and it could be months before you can tell if it’s working. If your conversion rate is 1%, it’ll take you 4-7 days to even start looking for a conversion (and remember time to conversion is longer on Pinterest than other platforms). When you factor in the roughly 70% of people who click the Pin but don’t intend to go to your site, that leaves you with 12-24 visits to your site per day. Why is that? Well, if you are bidding $.25/Pin click, that allows for 40-80 clicks per day. Otherwise, you will struggle to get traction with your ads. ![]() If you have $10-20 to spend, you’ll run no more than 1-2 campaigns with 1 ad group each. You can put a $.50/day cap on your campaigns.īut I suggest $10-$20/day for dabbling and at least $50/day if you want to learn, adjust, and scale quickly. ![]() You can spend as much or as little as you like. How Much Should I Spend On Pinterest Ads? What’s a Good Daily Budget for Pinterest Ads? ![]() Awareness campaigns are best for large companies with large budgets, and conversion campaigns are a bit complicated when it comes to bidding. We’ll cover Pinterest ad budgets and cost per click bids when using Consideration (formerly traffic) campaigns, which is where most people should start when beginning to promote their Pins. Thinking about advertising on Pinterest? The first question most people ask is, “how much do Pinterest ads cost?” or possibly, “how much do I need to spend on Pinterest ads?” ![]()
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